Develop an Integrated Ballardong Tourism Strategy
Developing culturally appropriate tourism opportunities across Ballardong Country.
At a glance
A tourism strategy grounded in Country
BAC is developing an integrated tourism strategy to identify culturally appropriate tourism opportunities across Ballardong Country and establish a long-term pathway for their development.
The strategy will bring together Country, culture, community aspirations, existing attractions, regional visitor markets and potential commercial opportunities. It will also consider how tourism can support employment, enterprise development, cultural interpretation and stronger connections to Country.
What we're delivering
During 2026–27, BAC will work with Ballardong people and regional partners to understand existing tourism assets and opportunities, identify priority concepts and develop an integrated strategy capable of moving suitable opportunities towards delivery.
Map tourism assets and opportunities
UnderwayBuild an understanding of existing attractions, visitor experiences, natural and cultural assets, tourism infrastructure and potential opportunities across Ballardong Country.
Engage with Ballardong people and communities
PlannedEngage with Elders, knowledge holders, members and communities to understand aspirations, cultural considerations and ideas for tourism across Ballardong Country.
Identify culturally appropriate tourism models
PlannedAssess tourism concepts against cultural appropriateness, visitor demand, land requirements, infrastructure, commercial viability, environmental considerations and opportunities for Ballardong participation.
Develop the Integrated Ballardong Tourism Strategy
PlannedBring together community aspirations, market analysis, tourism assets, partnerships and priority opportunities into a practical long-term strategy for Ballardong tourism.
Progress priority opportunities towards delivery
PlannedIdentify the strongest tourism opportunities and progress suitable concepts towards partnership, feasibility, business case, investment or pilot stages.
Latest progress & updates
BAC is preparing the research and engagement needed to understand tourism opportunities across Ballardong Country and identify where the Corporation can add the greatest value.
Initial tourism research and regional engagement planning are being connected with BAC's broader land, enterprise and community engagement programs.
Tourism included in 2027 regional engagement planning
BAC will use engagement with towns and communities across the Ballardong ILUA area to identify local tourism assets, ideas, visitor opportunities and community priorities.
Tourism opportunities being linked with land planning
Tourism opportunities will be considered alongside BAC's Land Information Platform and Land Master Plan so potential sites can be understood in terms of tenure, access, constraints, cultural values and development potential.
Integrated Tourism Strategy established as a priority
BAC's 2026–27 Annual Plan establishes development of an Integrated Ballardong Tourism Strategy as one of the Corporation's ten priority projects.
Documents & resources
Public information about the tourism strategy, engagement and priority opportunities will be published here as the project progresses.
Strategic Plan & Annual Plan
View BAC's Strategic Plan 2026–2029, Annual Plan 2026–27 and other key strategic planning documents.
Strategy information coming
Tourism research, engagement information and the Integrated Ballardong Tourism Strategy will be added as they become available.
Share local tourism ideas and opportunities
Local knowledge will be important in identifying tourism opportunities that reflect Ballardong Country, culture and community aspirations. BAC will provide opportunities for members and communities to contribute as the strategy develops.